Privacy Policy

Last updated: 18 June 2026

This Privacy Policy explains how Apex Cars LLC ("Apex Cars", "we", "us") collects, uses and safeguards personal data when you use our website apexcars.click and our car rental booking services. We are committed to handling your information transparently and in accordance with applicable data protection laws.

1. Data we collect

We collect information you provide directly when you make a booking or contact us, including your name, email address, driving licence details, pickup and return preferences, and payment information processed through our secure payment partners. We also collect limited technical data such as IP address, browser type and pages visited, gathered through cookies and similar technologies.

2. How we use your data

We use your data to confirm and manage your rental bookings, communicate booking details and vouchers, provide customer and roadside support, prevent fraud, comply with legal obligations, and improve our services. We process payment data solely to complete the transactions you authorise.

3. Legal bases

We process personal data to perform the rental contract you enter into with us, to comply with legal obligations, with your consent where required (for example certain cookies and marketing), and where necessary for our legitimate interests in operating and securing our services.

4. Sharing your data

We share data only as needed to deliver your booking: with the local rental supplier fulfilling your reservation, with payment processors, and with service providers that support our operations under contractual confidentiality. We do not sell your personal data. We may disclose data where required by law or to protect our legal rights.

5. International transfers

Because we operate worldwide, your data may be transferred to and processed in countries other than your own. Where we transfer data internationally, we apply appropriate safeguards to ensure it remains protected.

6. Data retention

We retain personal data only for as long as necessary to fulfil the purposes described in this policy, including legal, accounting and reporting requirements. Booking records are typically retained for the period required by applicable tax and consumer protection law.

7. Your rights

Depending on your location, you may have the right to access, correct, delete or restrict the processing of your personal data, to object to processing, and to data portability. To exercise these rights, contact us at contact@apexcars.click.

8. Security

We apply technical and organisational measures designed to protect personal data against unauthorised access, loss or misuse. No method of transmission over the internet is completely secure, but we work continuously to safeguard your information.

9. Contact

For any privacy questions or requests, contact Apex Cars LLC, 350 Fifth Avenue, New York, NY 10118, USA, or email contact@apexcars.click.